Post by account_disabled on Apr 30, 2024 4:25:50 GMT
Companies have an overwhelming amount of choices in software, services, and platforms they can use to better manage their business operations. But researching and evaluating the wide range of tools available can cost you and your team tons of time, and before you know it, you’ve fallen down the software rabbit hole without getting you any closer to accomplishing your goals. To help you navigate all these software choices, we’ve put together this list of popular, highly-reviewed lead generation tools that are especially helpful to inbound marketing teams. If there’s a task you’ve been letting fall by the wayside, or you simply want to make your inbound marketing team more efficient, there’s a lead generation tool here that can help. HubSpot for automation Are you searching for better tools, or fewer tools? By fewer, we mean a tool that serves more than one purpose, that performs as a CRM system, email marketing platform, social media management tool, landing page and CTA tool. A tool that enables your marketing, sales and customer service teams to keep track of contacts and campaigns all in one place.
If you’ve read our blog before, you’ve probably heard us talk about HubSpot, and for good reason. It’s the leader in inbound marketing automation, offering customers an all-in-one platform that consolidates your digital marketing and lead generation tools. Here’s Australia Email List what HubSpot offers: Build and track multi-channel marketing campaigns Build and track CTAs and landing pages Advertising management tools Website hosting and CMS Marketing CRM system Blogging platform Email marketing Social media management Easy-to-build forms Conversational marketing tools and chat widgets Automated workflows Lead scoring We could go on, because there is A LOT HubSpot can do, but you get the idea. Raka is a Certified HubSpot Partner Agency, so we really know this platform and what it’s done for our clients, and what it’s done for us. HubSpot isn’t the only option for marketing automation. We also wrote this comparison of marketing automation platforms. As we mention, the tools you choose will largely be determined by your business, your budget, and your goals. Of course, if you want to know more about why we love using HubSpot, we’re more than happy to chat. Producing better-looking content Delighting leads and customers with valuable content is at the heart of inbound marketing.
But what if that great content looks terrible? Your Ultimate Guide to Finding the Right Dog Breed is definitely chock full of content your prospects can use, but if the document looks amateurish, or is just a sea of text and bullet points, the likelihood of someone finishing the read is diminished, and unfortunately so is the value. Beacon is a design tool for creating colorful, professional-looking lead magnets in a matter of minutes. You can choose between pre-loaded templates or the template builder to create a look that matches your brand across all content. Beacon’s lead magnets are mobile ready, easy to share on social, and are integrated with WordPress and HubSpot. Plus, the beginner package, which includes a wide range of features, unlimited PDFs, and analytics, is free. Gathering feedback Asking people their opinion and preferences is a great way to ease site visitors into providing information and better qualifying them as a lead. If you are a construction company specializing in kitchen design, a great quiz to capture leads might be, “Which kitchen layout is right for you?” Not only can you gather contact information from people actively thinking about changing up their kitchen, you’ll have great info on what this lead is looking for, such as lots of gadgets, ample counter space for prep, or an island with built-in appliances.
If you’ve read our blog before, you’ve probably heard us talk about HubSpot, and for good reason. It’s the leader in inbound marketing automation, offering customers an all-in-one platform that consolidates your digital marketing and lead generation tools. Here’s Australia Email List what HubSpot offers: Build and track multi-channel marketing campaigns Build and track CTAs and landing pages Advertising management tools Website hosting and CMS Marketing CRM system Blogging platform Email marketing Social media management Easy-to-build forms Conversational marketing tools and chat widgets Automated workflows Lead scoring We could go on, because there is A LOT HubSpot can do, but you get the idea. Raka is a Certified HubSpot Partner Agency, so we really know this platform and what it’s done for our clients, and what it’s done for us. HubSpot isn’t the only option for marketing automation. We also wrote this comparison of marketing automation platforms. As we mention, the tools you choose will largely be determined by your business, your budget, and your goals. Of course, if you want to know more about why we love using HubSpot, we’re more than happy to chat. Producing better-looking content Delighting leads and customers with valuable content is at the heart of inbound marketing.
But what if that great content looks terrible? Your Ultimate Guide to Finding the Right Dog Breed is definitely chock full of content your prospects can use, but if the document looks amateurish, or is just a sea of text and bullet points, the likelihood of someone finishing the read is diminished, and unfortunately so is the value. Beacon is a design tool for creating colorful, professional-looking lead magnets in a matter of minutes. You can choose between pre-loaded templates or the template builder to create a look that matches your brand across all content. Beacon’s lead magnets are mobile ready, easy to share on social, and are integrated with WordPress and HubSpot. Plus, the beginner package, which includes a wide range of features, unlimited PDFs, and analytics, is free. Gathering feedback Asking people their opinion and preferences is a great way to ease site visitors into providing information and better qualifying them as a lead. If you are a construction company specializing in kitchen design, a great quiz to capture leads might be, “Which kitchen layout is right for you?” Not only can you gather contact information from people actively thinking about changing up their kitchen, you’ll have great info on what this lead is looking for, such as lots of gadgets, ample counter space for prep, or an island with built-in appliances.